Eight Reasons Why Video Should Be Part of Your Online Marketing

 

1. Better Connection with Target Audience

Marketing today is all about establishing connections with your prospects. In Singapore, promotional videos are a common way to bring your message clearly and concisely. The best video editing services in Singapore can easily connect with your audience and give information in a span of two minutes, which is valuable since most Singaporeans are often busy. The best way to connect with them is to maximize value for their limited time.

2.Brand Visibility Across Various Platforms

Your brand needs to be visible to reach your audience, and many platforms now encourage videos as a medium. It used to be YouTube, now there’s TikTok, and there would be other platforms emerging. Business video editing services can utilise the strengths of the platforms with top-notch corporate video production in Singapore.

The target audience in Singapore have accounts in various social media platforms, and most of these support video. Your video editing company in Singapore should have your brands present in all of these sites. 

3.Encourages Customer Engagement

Many video editing services in Singapore often neglect customer engagement. Their focus is on sharing information on their product and service.  You should avail of affordable video editing services that also provide content that will engage the viewers. Your video editing company in Singapore produces trendy and intriguing promotional videos that will entice the viewers to leave comments and ask questions, like humorous content that the viewers would even share with their friends.

4.Greater Sales Conversions

In recent years, digital marketing experts have concluded that most internet netizens would rather watch a video than read written content. Many brands have shifted to corporate video productions, since video is now the most potent call to action. Choose an affordable video editing service that can inform viewers of your product and include an enticing closing line for your promotional video in Singapore.

5.Earns Trust of Site Visitors

If you have heard of the phrase “Pics or it didn’t happen,” you would be familiar with the attitude of today’s netizens. They are now more skeptical and demanding. They want proof to back up your claims, and even more than pictures, video would be more effective in gaining their trust.

There are now many reports of scams and false claims, but the best video editing services can win the trust of the site visitors with effective content and straightforward video presentations. It allows you to add a human element in your marketing, rather than just words. 

6.Gives You An Edge Over Competitors

The demand for video production in Singapore is increasing because brands that have engaged in video marketing have gained increased market share over the years. The internet has evolved into a visual medium since it is both entertaining and time-saving. The average person would rather click on an infographic rather than read text if they were given the option.

If you present the features of a mobile phone as a list of specs, it might not be effective in convincing the ordinary person. But if business video editing services present the product in a video from the point of view of a phone user, they can see how the new model will make their life easier.

7.More Appealing to Mobile Users

Speaking of mobile phones, video is simply designed to appeal to mobile users.

online video platforms have modified their interface to be more mobile-friendly, and it is simply more convenient to watch a video than read text, and users can even watch videos as a group.

As more people have access to faster internet, video editing companies in Singapore can now be more creative and adventurous with their production, as mobile users have raised their standards.

8.More Favorable Rating with Search Engines

According to SEO analysts, you are 50 times more likely to end at the front page of Google if you have video embedded on your home page. For the SEO practitioners, that alone is a reason to invest.

Search engines have made it easier for their users to find videos, even including video results on the main search engine results page. Choose an affordable video editing service that can work with your SEO content providers. 

Sources: https://fenzodigital.com/blog/eight-reasons-why-video-should-be-part-of-your-online-marketing/