eCommerce is an extremely fast-paced industry, with many digital marketing
agencies taking advantage of this growing field.
There are lots of winnings to be made within this new field, but
how do new brands cut through the noise and make themselves known?
The answer is social media. The best social media marketing
Singapore agencies know how to utilize these platforms to reach new customers
and form deeper connections with old ones.
As an eCommerce business, social media is your greatest tool.
Below are eight ways to use it to your advantage:
Connect
with Micro-Influencers In the Market.
Influencers are powerful figures. According to Seedly’s figures, the cheapest Instagram post
costs about $75 for micro-influencers who have about 2,000 to 10,000 followers.
2,000 followers is already a sizeable amount and can provide a lot of leads for
small businesses
What’s more, influencers already know what kind of content works
and what doesn’t; this puts less pressure on your team to come up with content
from scratch.
You
Can Actually Run a Contest
Social media is all about generating noise around your brand, and running a
contest is a great way to do so. The beauty of contests is that there are lots
of ways to do run them. You can:
·
Ask followers to comment on your posts
·
Ask followers to send videos or photos of themselves
·
Ask followers to repost your content on their page and tag
friends
You can even also go with a combination of all three! Contests
are an engaging way to amp up your marketing while still making sure your
customers get something out of it.
Your
Product Video is Vital
Streaming giant Vimeo recently launched their Vimeo Create service that caters specifically to
small businesses who want to easily create stunning promotional videos for
their brand. The video presents new opportunities for brands to be creative
with their marketing.
There are lots of stories you can tell with videos: you can show
how customers how to use your product, feature satisfied customers, and more.
Visuals
Play The Key Roles
People are highly visual creatures, and any trusted social media agency Singapore knows that such
platforms naturally lend to that. Product videos are a must, but remember to
switch it up a bit and include some photos as well.
Time Out’s list of Singaporean typography studios showcases
the continued rise of this art form. Leaning on visually appealing typography
is a great way to sneak in some text on your social media feed, such as when
announcing a contest as mentioned above.
Use
the Features of Boosting for Your Posts
Social media platforms have gotten savvy when it comes to the advertising power
of their sites, which has led to the birth of enhanced posts.
Simply put, you pay platforms like Instagram and Twitter a fee
to boost your post across their site. You can choose which posts to boost, and
how long to boost them for. This tactic allows you to reach customers from
various segments.
Do
You Have Social Proof? Showcase Them.
Sprout Social defines
social proof as a psychological tool wherein customers will
naturally follow where the masses go. As far as digital marketing is concerned,
this means highlighting user-generated content such as reviews and
testimonials.
User-generated content is typically not paid, although you do
have to ask for consent before posting your customers’ reviews. This lends a
more authentic feel to such posts.
Try
to Be As Consistent As Possible.
In line with the highly visual nature of social media, social media marketing
Singapore experts underscore the importance of keeping things concise.
Your average consumer scrolls through hundreds of posts in a
day, and will only spend a few seconds looking at a post. As such, your
captions need to get straight to the point. Being consistently concise builds a
persuasive brand tone, as your company comes across as a confident leader in
your niche.
Hashtags
Are Very Important
Hashtags have gotten a lot of flak for being a social media gimmick, but
they’re incredibly useful for tagging your posts and making sure they reach
your target audience.
As with the previous point, the key is to keep it concise and
limit yourself to a handful of hashtags per post. Create a list of the most
relevant hashtags and use these regularly to bolster your brand’s presence.
Digital marketing expert Neil Patel maintains that the
average consumer spends two hours on social media every day, and this figure
has likely risen in light of the global pandemic.
Indeed, the current COVID situation has accelerated the growth
of eCommerce brands around the world. You need to work with an expert social media
agency in Singapore that will take all these steps and create a marketing plan
that’s tailored to your company.
Remember: social media marketing may seem intimidating, but it
doesn’t have to be.
Sources: https://fenzodigital.com/blog/promoting-ecommerce-using-social-media-platforms/
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