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Showing posts from February, 2021

Copywriting Tips: How to Keep Readers Stay on Your Website Longer

  Did you know that people now have a shorter attention span than a goldfish? Whereas the lowly goldfish will easily lose focus after nine seconds, humans tend to get distracted after eight, according to a 2015 study conducted by Microsoft Corp. That is a serious concern if you’re into digital marketing services. According to Chart beat, a tech company that provides data and analytics to global publishers, around 40% of visitors leave a page after spending less than 15 seconds there. It added that those who stay to read an article for three minutes would return to the site twice more than those who spend just a minute to read there. But with people’s attention span hovering around a mere eight seconds, keeping them engaged seems to be a tall order even as it’s simply your priority, whether you’re a blogger, a copywriter, or a would-be influencer. To help you connect and engage with your audience, you can turn to experts in the field such as a  copywriting agency in Sin...

Update Your Website Design With These 12 Plans for 2021

The last year 2020 has forced most businesses to go digital, so everyone can safely do business from behind their screens. But before COVID-19, Statista’s data predicted global e-commerce sales would increase to $4.2 trillion at 2020’s end. Twenty years from now, 99Firms predicts that 95% of all purchases will be done through e-commerce. Every purchase begins with a website design that engages and sustains your customer’s attention. Not sure where to start for your site’s overall look and feel?  Expert website design agencies  would know-how, so we’ve gathered 12 trends from their expertise for you to consider. Improve Your Ecommerce UX to Help Your Users. The quality of your e-commerce user experience (UX) can make or break a purchase on your site. To improve your chances, ensure every element on the site makes it easier to find the product or services you offer. Divide your top menu into categories that will help narrow down their search. Add related product recommenda...

Promoting eCommerce Using Social Media Platforms

  eCommerce is an extremely fast-paced industry, with many  digital marketing agencies  taking advantage of this growing field. There are lots of winnings to be made within this new field, but how do new brands cut through the noise and make themselves known? The answer is social media. The best social media marketing Singapore agencies know how to utilize these platforms to reach new customers and form deeper connections with old ones. As an eCommerce business, social media is your greatest tool. Below are eight ways to use it to your advantage: Connect with Micro-Influencers In the Market. Influencers are powerful figures.  According to Seedly’s figures , the cheapest Instagram post costs about $75 for micro-influencers who have about 2,000 to 10,000 followers. 2,000 followers is already a sizeable amount and can provide a lot of leads for small businesses What’s more, influencers already know what kind of content works and what doesn’t; this puts less p...

10 Methods to improve and optimize your blog for SEO

  In the vast expanse of the internet, search engine optimization (SEO) is your flare: it lets people know where you are. SEO may sound like a highly technical term, but SEO experts point out that just making a few mindful changes to your blog posts can spell a world of difference. 1.Try to focus on one to two long-tail keywords to reach your potential audience. We all use keywords even we’re not aware of them. The search engines run on keywords, but to be more specific, cater to “long-tail” keywords. Long-tail simply refers to key phrases that can narrow down the searches, for example: instead of “furniture,” you can be more specific and use “Singapore antique furniture for sale.” SEO consultants note that this would reduce your audience, but the quality would be more focused, specific, and more likely to engage with your site. 2.Include your 2-3 keywords in the right place of your post. Now that you are armed with smarter, pinpointed keywords, make sure you maximize the...