Facebook is a platform where more than a billion
people hang out. Facebook marketing is focused, basing on the user profile’s
likes and interests. Social media marketing in Singapore still thrives on
Facebook, but this platform is more visual than Twitter or LinkedIn. Hence,
these are some tips to consider.
1.Flash a Killer Cover Photo
As mentioned, Facebook is a visual platform so
photos and videos are encouraged. A cover photo can paint a thousand words and
provide the introduction on who (or what) type of page you are. The Cover photo
dominates the profile, so use it as the hook to keep the people interested.
Show a picture that wows the crowd and piques their curiosity.
Another key feature of Facebook–if you gain a fan of
your page, your cover photo and subsequent updates will now be part of your
fans’ timelines. That’s more free exposure.
2.Smart Content is a Must
Facebook has advertising already so your own
Facebook marketing strategy should also include subtle approaches that lead to
engagement. Social media marketing agencies recommend well-researched, quality
content with an authoritative feel that presents expertise in your field.
Social media marketing in Singapore is saturated, so
it is also advised to curate your content with actual experts. Share content
that positions your page as a hub for useful, smart content.
3.Be a Facebook Stories – teller
It is sound advice to keep in touch with your
audience regularly, even on a daily basis. However, flooding them with ads and
promotions may drive them off since so many companies are doing that. One way
to keep yourself on your audience’s “top of mind” is through Facebook Stories.
Stories is the new expiring content feature that is also streamed through
Facebook’s sister app, Instagram. The stories expire in 24 hours, so they will
not be part of your main profile page after that time.
Facebook Stories is a way to develop regular
interaction with your audience. Since the content expires in 24 hours, this is
a good venue for posting time-sensitive content and limited-time promotions.
4.Use a Content Calendar
Another valuable tool to keep track of your posts is
a Content Calendar. This is an effective way to ensure that you do not have
duplicate posts and that you have properly scheduled gaps so you would not
overpost or spam your followers’ feed.
With a content calendar, you can schedule your posts
appropriately with apps like Buffer or Sprout Social. But content calendars are
just a tool, it is still best to remember your posts so you can react to
comments accordingly.
5.Use Social Media for Customer Service
One way to create a win-win situation is to conduct
your customer service activities on your social media platform. Facebook
management advisers note that customers find this more convenient since they
are already on Facebook.
If they give feedback or make inquiries on Facebook
or other social media, it increases the engagement rating of that post. This is
a win for you since engagement will attract more audiences. You need to take
time and effort to be responsive to both queries and complaints since Facebook
also keeps track of your responsiveness.
6.Humanize Your Profile by Adding to Your Facebook Stories
As mentioned earlier, Post casual content in
stories–human content with subtle hints at your business. Your audience has the
option to save it. Social media management experts suggest behind-the-scenes
outtakes, lighthearted or funny jokes, and even user-generated content.
Digital marketing agencies like using stories
because they can let their hair down. Stories are supposed to have a
spontaneous feel, so they don’t need to have high production values. But they
should show your human side and connect with the audience sending the message
that the profile and the company it represents is run by humans.
7.Focus on a Target audience
A good digital marketing agency should make the most
of your time and also maximizing audience interaction. In busy, fast-paced
Singapore, the audience appreciates it if you do not waste their time. You can
initiate discussions by asking questions and conducting user surveys. Then you
can focus your promotional efforts on respondents who stand to benefit most
from your product or service.
Social media is interactive, as opposed to TV or
radio ads where they air blindly. You can target specific demographics or
people who lean towards a certain interest. You maximize your efforts and
resources and audiences will appreciate your effort.
8.Bring More Buyers with Facebook’s Product Catalog Ads.
Posting ads is seen as an expensive venture, but
Facebook has a feature that has made it very efficient. The Product Catalog Ads
provides a rich browsing experience for shoppers, and it results in increased
product discovery and engagement. It is also very helpful for retargeting.
The Product Catalog Ads follows a template that can
increase sales by up to 300% and allows you to connect to your catalog from
other platforms. Return of Ad Spend (ROAS) reached 3000% for some companies.
9.Facebook Pixel Profiles Your Visitors
Social media marketing has really changed the game,
as Facebook Pixel maintains profiles of visitors to your advertisements. At the
same time, they also target similar profiles of the visitors. This collected
data is used to target audiences for your next advertisements, making sure that
your products and services are presented to a relevant audience.
Set up your pixel and you can see higher ROAS since
you are now focused on a higher quality audience. This is good for smaller
businesses who need to maximize returns on their limited budget.
10.Retarget Interested Viewers with Facebook Custom Audiences
The attention span of most internet users is very
short. Thus, when viewers sit through more than half the length of the video,
it can be assumed that they are interested. Digital marketing agencies are
already formulating special offers for Facebook Custom Audiences–a tool which
identifies people who have watched over 75% of a video posted on Facebook.
With the Facebook Custom audiences, you can target
the audience that is interested in your product, so the possibility of closing
a sale is high. You can make very specific offers since you know the audience
has the interest and patience to hear you out.
11.Link Retargeting Expands Your Reach
Even when the Facebook retargeting ads are already
in place, you should still try link retargeting. With link management tools
like Rebrandly, you don’t have to wait for people to visit your website before
they can be your target.
With this tool, you can attach a Facebook
retargeting pixel to reviews and news in the media that are related to your
industry–even if they link to a different website. This way, you can expand
your reach in the industry at a faster rate.
Sources: https://fenzodigital.com/blog/11-facebook-marketing-tips-for-small-businesses-on-a-budget/
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