Before you dive head-first into logo creation, here
is a short guide you can use before you start engaging digital marketing agencies to kick start your project.
A logo is the face of every brand. According
to Forbes Magazine, the brand logo
tells customers what exactly your brand stands for – your personality, culture
and values. It connects your brand to your customers.
Brand logos need to be designed with a purpose in
mind. In a society where online consumption is at its peak, it is all the more
important for your logo to stand out. Your logo will be the first thing people
think about when they hear your brand.
1. What are your
brand’s values?
The New York Times best-selling author Simon Sinek once said, “People don’t buy what you do, they buy why you
do it.”
Besides tailoring your logo to the nature of your
business, you will need to first incorporate your brand’s values into your
logo. Do you provide luxury services at an affordable price? Or are you an
eco-friendly company? Knowing your ‘why’ sets a firm foundation for your logo’s
look and feel and gives you an edge against your competitors.
2. Decide on a
concept
According to the Psychology of Concepts,
“a concept consists of a set of objects, symbols or events, which have been
grouped together because they share common characteristics.”
A core design concept that encapsulates your brand
is the next step in the determination of how your brand logo will look. A good digital marketing service will
provide a set of guidelines to point you to the right direction. However, as a
brand, you will need to have a rough idea of what you are looking for, this
will ensure that your logo will be unique.
3. Look for
inspiration
The old American proverb may have said that
‘imitation is the highest form of flattery,’ but when it comes to designing
your logo, that’s a one-way ticket to a lawsuit. Creative sites like Pinterest have
tons of visual inspirations for your logo.
Pin your favourite designs and artwork and choose
elements that you feel will work for your brand. This list of designs can also
serve as an inspiration guide for your digital marketing agency in Singapore to work with.
4. Choose a colour
Different colours evoke different emotions. For example, the colour red
encourages appetite and builds excitement. This is why popular food brands like
McDonald’s and Coca-Cola feature red in their brand. An experienced
digital agency in Singapore will give you
a comprehensive explanation behind colour psychology.The big question is, what
feelings do you want to evoke when users look at your brand? Do you want to
convey feelings of warmth and communication? If so, blue is your go-to colour.
Go for green if you want to emphasise on your brand’s eco-friendly initiatives.
5. Identify a font
Graphic design tool Canva shares that the fonts you choose to
include in your designs can dramatically change how that design is viewed by
your audience – and what the kinds of emotion it inspires. A popular font among
brands is Serif, as it tells your audience you are an established company with
firm values that people can trust. Another good example is Script, which gives
your brand a ‘special’ look and feel that can elevate designs to a more sophisticated
level.
With these 5 tips in mind, you are on the right track to a great logo. While you can get as creative as you want, remember to not go overboard with the details. Less is always more. Creating the perfect logo will take time, effort and many prototypes. The good news is, you don’t have to do this all by yourself – engage a reputable digital marketing service known for amazing brand logo design and half the job is done.
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