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  It's 2022, and people know the power of the internet. Today, the marketing landscape has evolved from TV to Facebook ads. With over  4.26 billion people  using social media platforms worldwide, it is not hard to realise the importance of social media marketing.    The Importance of Social Media Marketing in 2022 Global social media users increased from  4.2 billion in January 2021  to 4.62 billion in January 2022. Nowadays, you can merely find individuals who are not involved in at least one social media platform. Social media presence refers to your brand's visibility on social media platforms like Facebook, Instagram, Twitter, etc. These platforms can help businesses to connect with their audience to build brand awareness, increase sales, and interact.    40 reasons why social media marketing is important: Businesses can reap endless benefits of social media marketing . Here are the top 40 reasons why...

  Social media engagement is inevitable. Companies are hugely investing in their social media marketing strategies. There are world class social media management companies in Singapore who can help your company determine, implement, and analyse your social media marketing strategies. This may be the big turning point you've been looking for!   But is there a way to comprehend if the giant investments being made in social media marketing worthwhile? Well, yes! This is where social media KPIs come into the picture.   In the following paragraphs, we will help you understand how social media marketing performance is measured using KPIs. The marketers utilise social media analytics to gauge the KPIs and analyse the social media performance of the brand.   What are social media KPI’s? Social media KPIs are quantifiable metrics that are used to assess the effectiveness of social media marketing for business growth and to report social media performance to stak...

  In a world where social media is running the show for brands of all sizes, social media signals also have a direct impact on search engine rankings. According to the top  social media marketing companies , social media plays a massive role in helping brands get their content in front of a wider audience. Undoubtedly that leads to many benefits and one of these perks is SEO.    With social media marketing campaigns, brands can get more backlinks, improved engagement signals and better SERPs for branded queries. Social media advertising companies deploy an understanding of both SEO and social media to make their marketing campaigns perform better holistically. Still unsure how social media affects your SEO? Here is a guide!    How social media Helps SEO? Several studies have proved that there is a correlation between rankings and social shares. According to a 2016 study, Google rankings alongside social signals such as likes, commen...