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  Websites covet nothing more than being among the first few links on the Google search engine results page (SERP). The higher you rank, the better your visibility and the greater the traffic to your site. But Google is nothing if not cautious. At its core is the priority of giving its users the best experience. This means that Google uses algorithms that give more value to certain content than the others. The websites Google evaluates as having the most relevant and fruitful information naturally rank towards the top of the SERP. One such core algorithm that decides which link tops the page and which one barely makes it to the SERP is  Google Panda Update . If you want your brand ’ s web presence to attract online attention, it is one of the algorithms you need to look out for. Here is a brief guide on what Google Panda is all about.   What ’ s up with Google Panda? Initially named ‘ Farmer, ’ Google Panda is the search engine ’ s ranking algorithm released in Februa...

  Businesses today rely on search engine visibility to attract new customers and create a brand. As a result, it's critical to stay current with search engine algorithms and quality standards, which necessitates a well-thought-out and persistent marketing approach. SEO is a challenging process that is nearly impossible to accomplish without the correct tools. They come in handy for website owners in diagnosing crawling issues, retrieving Meta tags, or improving the overall health and success of the website. Most people feel that only paid versions can do this work which isn't true. There are free SEO tools online to help you to optimize your website in a very efficient and effective way.   Let's understand the significance of SEO tools: •          SEO tools save you time by eliminating the need for keyword research and data analysis •          With these tools, you can figure out what's...

  Search engine optimization (SEO) strategies have become some of the most popular and credible ways to boost a website's online visibility. SEO is classified broadly into two types: white hat SEO and black hat SEO. Let us learn more about the two, their differences, and why you should go for the white hat SEO tips .   What Is White Hat SEO? White Hat SEO refers to the ethical way to optimize a website which aims at improving its position in organic search engine results. It consists of approved and accepted search engine optimization tactics that maintain the integrity of your website and are not legally objectionable. These tactics are perfectly in line with the terms and conditions of search engines (including that of Google). A well-planned white hat strategy includes providing quality content, superior site navigation, improving website speech, impressive web design, mobile optimization, internal linking, back linking, etc.   What Is Black Hat SEO? Black hat SEO, a...

  In recent times, the demand for SEO tools has skyrocketed in Singapore. According to Statista , the ad spending in the Search Advertising segment in Singapore is estimated to reach a whopping US$422.50m in 2022. This unprecedented growth can be ascribed to the efficiency and effectiveness of search engine optimization.   SEO is an umbrella term that encompasses a plethora of associated sub-elements. You might often wonder which SEO tool is the best for you and your business. Here is the complete list of SEO tools ideal for any webpage.   1.      SEO Page Rank Checker: Page Rank Checker (also known as PR Checker) is an online tool used to determine a web page's rank in organic search engine results (typically on Google). In other words, the SEO page rank checker tool is a page score calculator that measures a site's overall visibility and reliability on the internet. It accounts for both the quality and quantity of links pointing to a webpage...

  If you want your business to be one of the first few search results that Google displays, you need to make the search engine believe that your business is authentic and credible. Google rewards certain web content that it evaluates as reliable. The ones it thinks of as false or redundant get pushed down the SERP. This is where the importance of building local citations comes in. Local citations are an SEO strategy that can yield enormous benefits for your business through its online presence. If you are unsure about what they are or how to benefit from them, here is a brief overview of what a  Google map citation for local SEO  means .   What are local citations? If you have tried to build a web presence for your business that attracts local customers, you have likely asked yourself this question— for local SEO , what is a citation?   A local citation is a mention of your business on any part of the web. Also known as a Google Map citation ,  a ...

Your business’s online presence is not profitable to you unless you have a high rank on the search engine results page (SERP) and your brand is visible to potential customers. The most common way of ensuring the same is through Search Engine Optimisation. Well-optimised websites have higher traffic inflow which automatically translates to a profitable online presence. If your business has a WordPress website, optimising it for search engines is a lot easier. WordPress offers over 50,000 SEO plugins that might just be the push your website needs. In case all this technical jargon seems somewhat rattling, here is a brief guide on everything you need to know about  top SEO plugins for WordPress.   What is an SEO plugin? Plugins are extensions or add-ons that allow a software or a computer programme to perform more tasks than the default ones supported by them. A  free SEO plugin for WordPress  is a specialised add-on that helps optimize your WordPress website for ...

  LinkedIn is by far the largest professional online networking platform. In a way, it is a social media platform with extended capabilities. Besides connecting you with friends and family, it facilitates the expansion of your career’s gamut by connecting you with industry professionals, potential employers, work colleagues and other professional contacts. If that is something you already knew, it shouldn’t come across as a surprise to you that just like any other social media platform, LinkedIn too has its search algorithm. If you know how it works, you could capitalize on LinkedIn’s immense potential to land yourself new clients or, maybe, a new job. So, let’s delve into how  LinkedIn SEO optimization  works.   LinkedIn SEO algorithm and  how to SEO your LinkedIn profile Besides connecting you with your other people and finding interesting content that you may like, the LinkedIn algorithm also lets other users find you or your business - a great deal of c...