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Showing posts from March, 2021

8 Mistakes to Avoid When You Hire a Social Media Agency in Singapore

  Social media marketing is gaining more relevance as a social media agency in Singapore reports that more users of the internet spend over 50% of their time in social media. From the original purpose of keeping track of college alumni, people are now depending on social media and their links for almost all of their information and social interaction needs. If you want to reach any audience on the internet, social media marketing is a must. Even big corporations with billions of dollars in advertising budget will strive to carve their place in the platform. It is wise to  hire a social media marketing agency in Singapore , but you still need to avoid these mistakes. 1. Not a Having a Concrete Social Media Strategy:  If you think that social media is as easy as posting regular updates, a filtered Instagram post with a glossy photo every so often, then you are setting yourself up for failure. Your social media agency should have a sound strategy and be ready to tweak it...

8 things to consider before you choose your SEO expert in Singapore

  Search Engine Optimization (SEO) can be very complex and tedious to follow for most businesses. It is a wise recourse to hire an SEO service in Singapore so you can concentrate on product development and general marketing. However, the performance of your online marketing strategy and SEO depends a great deal on  choosing the right SEO agency  who can navigate the Singapore SEO industry. Here are some things to consider before you seal the deal. 1. Consider your target market : The SEO expert in Singapore should understand the demands and habits of the Singaporeans. The  social media agency  should keep abreast with the dynamic trends, and be able to gauge the possible reaction of the country’s internet users. For the international audience, the SEO service should employ a different strategy altogether. 2. Consider Your Costs:  There are  SEO service agencies  that charge a comprehensive package for your company that includes content crea...

Can We Use Both SEO and SEM Strategy through a Digital Marketing Agency?

  A digital marketing agency should employ all possible methods to gain a good position for their client.  Search engine optimization (SEO)  and  Search engine marketing (SEM)  are complementary methods as progress in one could help the other. They have similar purposes (gain better position in the search engine results pages) but different approaches. SEO began as a marketing strategy  but has evolved into a “code of conduct” for website content and functionality. As search engines shifted their algorithms to emphasize quality of content and the credibility of the information given. SEM deals with calibrated paid ads that are designed to appear on search engine results pages when a user searches for certain targeted keywords. Thus, the main difference of the two is that SEO deals with growing an organic audience, so that will take time. SEM has faster results, but it will only generate traffic while the ads are in place. Can We Use Both? Digital ma...

How to choose the right website developer in Singapore?

  When you start an online business, there are many decisions that can make or break your growth. Choosing the right website developer in Singapore is more important than you may think, since user experience is now a factor in the Search Engine Optimization (SEO) algorithms.   If you need help to decide which website developer to choose, here are 4 factors to consider.   1.       The Type of Website You want to Build:  With the huge and continuously expanding global community, it is no longer sufficient to have any type of website.  Ecommerce website developers , for example, will tell you that the way they construct websites for their industry requires different logistics and functions. Websites can be very different, even in size. Google, Amazon and Facebook are all websites, but developing sites which have billions of traffic will be worlds apart from a personal blog. This is why eCommerce companies in Singapore need to be clear...